5 Ways to Tell if a Brand is “Local Washing”

In recent years, buying local has become a popular trend, as consumers seek to support small businesses and promote sustainable practices. However, not all brands that claim to be local are actually local. This is called “local washing”. Here are some tips to help you tell if a brand is really local:
  1. Check the label and the CA number: Look for products that clearly state where they are made or sourced. If a product claims to be local but does not provide any information about where it was made or sourced, it may not be truly local. A CA number will tell you where the product is manufactured.

  2. Look for local certifications: Many local organizations and certifications exist to help consumers identify truly local brands. For example, in Canada, there is the Buy Local BC program, which promotes locally grown and produced products in British Columbia. Look for these types of certifications or endorsements to ensure that a brand is truly local.

  3. Research the brand's history: Do some research on the brand's history and background. Look for information on where the company was founded, where it sources its materials, and where its products are made. If the brand has a strong local history and presence, it is more likely to be truly local.

  4. Look for local partnerships: Local brands often partner with other local businesses, organizations, or charities to promote sustainable practices and support their communities. Look for evidence of these types of partnerships to help confirm that a brand is truly local.

  5. Check online reviews: Look for online reviews or testimonials from other consumers who have purchased products from the brand. If the brand has a strong local reputation and positive reviews, it is more likely to be truly local.

In conclusion, there are several ways to tell if a brand is truly local. Look for clear labeling, local certifications, information about the brand's history, evidence of local partnerships, and positive online reviews. By doing your research and supporting truly local brands, you can promote sustainable practices and support your local community!

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